| Background The mobile application marketplace is growing at an astounding rate, and every participant in the mobile value chain – from mobile network operators to device manufacturers to VAS providers – is looking for fast, effective penetration into mobile app revenue streams. But the proliferation of mobile devices and operating systems makes it increasingly difficult to get to market quickly with differentiating, revenue-driving services that can be rolled out to every subscriber simultaneously. ‘Mobile fragmentation’ requires application development resources to be applied to individual device families and OS platforms ad hoc , a resource and time-intensive process that practically ensures that vendors will be late to market with the mobile services that customers want today, regardless of their devices or the underlying operating systems. Mobile fragmentation is hard. But the solution is easy. Device and Network Agnostic (DANA) deployment technology.
With DANA, development cycles are reduced from months to weeks, and all devices are supported on ‘day one’ of the service launch - with uniform user experience consistency. This capability ensures that providers can drive revenue quickly with high-value services, and customers don’t have to wait to obtain the services that they desire. They can have it now. |
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